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Theme entertainment Author of this article: Zhihui 2024-05-15
Unique "riding system" brings a new dining experience
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March 13-16,Global Theme Entertainment Industry Summit and Global Theme Entertainment Association TEA 30 Asia Awards Ceremony is held in Hollywood, Los Angeles。 Douhui was invited to participate,Founder and Chairman Liu Zhaohui, as a guest awarding guests awarding awards to well -known enterprise institutions around the world and interviewing the award -winning institutions/corporate creators。

 

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Awards scene 

Oliver & Middot; Alice (left) Thomas & Middot; Mark (right)

 

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Awards scene

 

Liu Zhaohui:

As far as I know,Eatrenalin, who has just won the Tea Asia Award, was hailed by the Michelin guide as "the most futuristic exquisite meal experience",How do you define this experience product? Where is it unique to meet the needs of tourists? 

 

Thomas:

I think,We created a new catering experience product,Not just a restaurant,The biggest feature is by the riding system,That is, "Floating Chair" produced by MACK RUDES Amusement Equipment Company、Multimedia content and creative restaurant composition,Eatrenalin is unique,It perfectly blends these three elements together,So I think we have created a new species of exquisite catering。

You can imagine,Tourists sit on a chair,Automatically 188bet app downloadmove from one room to another (eating),This is a major feature of Eatrenalin。

 

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Eatrenalin

 

Liu Zhaohui:

Mr. Oliver,From the perspective of the gourmet,,What do you think Eatrenalin meets the needs of consumers,You can successfully attract different customer bases,Especially young consumers?

 

Oleffe:

Yes,Eatrenalin This project is particularly attractive to young customers。With "Floating Chair",The seats of each guest can be adjusted according to the needs,Different from different people all night,The seat has been changing,New elements continue to join,The dining room recipe where the guest is located has been changing,The entire meal process is very interesting。

 

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Floating chair

 

Liu Zhaohui:

The Mark family not only has theme park European Park,Also Hot Spring、Theme Hotel、immersive catering and other items。You mentioned in your previous speech,Planning to promote the new catering experience project of Eatrenalin globally,Including Southeast Asia、China and other markets,Do you have any plans to promote such projects in the Chinese market? What do you think of the 1.4 billion people in the Chinese market?

 

Thomas:

Let me talk about some background information of our family first。To me here is the eighth -generation family business inheritor,Our enterprise is famous all over the world for making roller coaster equipment,It also provides a lot of roller coaster products for Chinese cultural tourism companies,China's market potential is very great。

This is also the foundation of the success of the Eatrenalin project,We have a lot of different companies,Put them in a box ",Give full play to their respective advantages,188bet app downloadCreate an excellent project like Eatrenalin。There is great development potential in the Chinese market,We also do research in many markets,Although the contract has not yet signed in China,But we have been maintaining dialogue communication,Maybe which day this project will also appear in China。

The international IP that most enters the Chinese market is different,Our European Park in Europe,But there is only one theme park in Germany,We have to keep the market in that piece,But in the process of selling roller coaster,We keep an open attitude towards the construction of a new park with other markets,It is also open to expand the new Eatrenalin project outside Europe,We think it is a good choice。

 

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Restaurant

 

Liu Zhaohui:

China is a large market with 1.4 billion people,What do you think is the difference between Chinese consumers and consumers in other parts of the world?

 

Oleffe:

I think guests in each country and region have their own consumer preferences,I have been in Hong Kong for three years,I have some understanding of the taste of Cantonese people。So,Eatrenalin is going to internationalization,We must have good localized related matters。

If the Eatrenalin project enters the Chinese market,I definitely need to hire local chefs,We will find local investors、Operating partners,Because we don’t understand Chinese culture,We need to find a partner who knows local culture and local consumer consumption preferences。

 

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Operating Team

 

Liu Zhaohui:

As of the end of last year,According to data from the National Bureau of Statistics of China,China's catering market size reaches 700 billion 188bet online sports bettingUS dollars,At present, the Chinese catering market "Red Sea",The competition is very intense,Chinese people are also very picky about meals,If your project enters China,What do you think are your unique advantages or core competitiveness?

 

Thomas:

Mr. Oliver just said,If this project enters the Chinese market,We want to find the right partner,Adjust the existing catering concept,You need to know the consumption habits of Chinese people in catering。

Eatrenalin's entire project is a system,There are many common things,But a lot of inner content,For example, topic、Design of each room, etc.,You can make corresponding adjustments according to different markets。

 

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Special Restaurant

 

Liu Zhaohui:

Actually,Although Eatrenalin has not yet entered the Chinese market,But the reputation in China has been spread on social media such as WeChat。The project has achieved such a great success,When did this idea start? What challenges are encountered during the project construction process?

 

Oleffe:

Eatrenalin immersive catering experience product creation originated from an idea 5 years ago。For us,The biggest challenge to create a project is,How to connect the catering route to each other,This is a major problem after the idea of ​​the idea,Later, Mack Rides amusement equipment company proposed the production of & ldquo; floating chair & rdquo; post -,The problem of the connection between catering lines can be solved。

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Special Restaurant

 

Liu Zhaohui:

In the process of building this project,Is there any interesting story that impressed you?

 

Thomas:

I think,Even if it is now,The content of the experience is difficult to convey in language,188bet appIt can bring people very good feelings,And this feeling is only those who come to the scene,It can be understood,Because this is a brand new experience product。

Although during the production process,As described by Oliver,I encountered a lot of challenges,But we are very happy to find "the key to open the door & rdquo;。We see now,Most guests have positive evaluation of experience products,The repurchase rate of the product is also very high。They will continue to bring their family or friends to experience it together,They say "I can't describe it in language,You have to go to the scene with me to experience & rdquo;。

 

Source: Lan Yu Culture、Mark Amusement Equipment Co., Ltd.

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