Fliggy deepens cooperation with Narada Hotel，During specific promotions，Brand points can be redeemed directly at the official store on Fliggy。Recently，In Flying Pig“Narlan Super Flash Promotion”During the event，Junlan“Lan Jia Hui”Members pass&ldquo on Fliggy;Narada Hotel Flagship Store”Book a calendar room time for a specified check-in date，You can directly use Narlan brand points to deduct cash。According to the rules displayed on the Fliggy event page，Junlan“Lan Jia Hui”1 point can be deducted from 1 yuan，Each order 188bet sports betting app download can be deducted up to 300 yuan。

The redemption of brand points has boosted Narada Hotel’s sales growth this summer。Fliggy data display，During the event，Narada Hotel Group’s flagship store’s calendar room bookings doubled from the previous month。Among them，Anji Narada Resort Hotel、Shanghai Dixuan Junlan Resort Hotel、Sanya Yuelan Bay Narada Resort Hotel、Shanghai Narada Resort Hotel and other stores are popular choices among consumers。

The "2024 China Hotel Group and Brand Development Report" released by the China Hotel Association shows，As of December 31, 2023，my country’s luxury hotel chain 2,636 homes，Number of rooms 744,249 rooms，The total number of guest rooms increased by 12 year-on-year.27%。The market competition for luxury hotel chains is becoming increasingly fierce，In addition to service quality upgrade，Hotel brands are deepening membership operations、New direct sales channel、Innovative member interactive gameplay and other methods to improve the efficiency of attracting new members，Continue to accumulate your own brand equity。

Public information display，188bet sports betting app download Narada is the first hotel group to connect with Fliggy members，Members of Fliggy F4 and above can go directly to Junlan“Lan Jia Hui”'s Diamond Member，Get kids breakfast、Afternoon tea、Member Discount、Exclusive rights such as dining discounts，And synchronize the accumulation of Junlan“Lan Jia Hui”He Fliggy Growth Membership System Points。As of now，By connecting with Fliggy members，Junlan“Lan Jia Hui”The number of new brand members has exceeded one million。

Professor, School of Tourism Sciences, Beijing International Studies University、Vice Dean Li Bin said，The relationship between hotels and platforms has always been the focus of industry development，Hotel brands choose to open up the membership system with OTA platforms，In addition to taking advantage of the platform’s traffic advantage to acquire new customers more efficiently，It can also further improve membership stickiness，Achieve high-quality performance growth。On this basis，With“Hotel Points Platform Flower”Application and Popularization，Equivalent to hotel brand points achieved on the OTA platform&188bet Online Sports Betting and Casino ldquo;From accumulation to use”’s consumption closed loop，may become an OTA platform to acquire new customers、New means to increase member activity，Equivalent to realizing the user、A win-win situation for both OTA platforms and hotel brands。Anyway，More innovative measures can be taken between hotels and platforms to promote the good operation of the integrated industry ecosystem。

According to the relevant person in charge of Fliggy，Next，Narlan will also be in Fliggy“Super Brand Day”、“Super Flash Promotion”Waiting for activities，Continuous implementation of brand point deduction for cash、Member activities such as large bonus points for booking。