2:00 pm on September 7, 2024，The 9th issue of the live broadcast column "Talking About Travel" was launched at the beautiful Taihu Hotel in Wuxi City。This live broadcast is planned and hosted by the 188bet Committee of 100，Co-sponsored by Wuxi 188bet Industry Association，Founder of 188bet Committee of 100、Vice President of China Theme Park Research Institute、“Chinese Contemporary Xu Xiake”Ren Guocai serves as the host，With the dialogue guest、Vice President of Jiangsu 188bet Association、Wang Jieping, President of Wuxi 188bet Association, focused on“How a tourist city can get out of the circle and the development practice of Wuxi 188bet”Open this topic for discussion。“Jian Jia Cang Cang，White dew is frost，So-called beauty，On the water side”。

Live broadcast starts，President Wang uses beautiful articles from the Book of Songs，Sending Bailu solar term blessings to all netizens。As a tourist who has worked in the land of 188bet for 32 years，He said，He and this city have been exploring，How to create a tourist destination that people like，How to be confident in 188bet’s culture、Deliver the comfortable life to more tourists。“There are hundreds of flowers in spring and a moon in autumn，Cool breeze in summer and snow in winter。If you go to 188bet for leisure，It’s a good time in the world。

”In Wuxi，You can let go of your tiredness，Slow down，Find a country bed and breakfast to stay in，Feel the slow pace and quality of life。188bet is the city、Travel is life、Travel is beautiful，President Wang uses “Travel Trilogy”Concentrated display of the results of his many years of thinking，It also explains his understanding and thinking about a better life。This time，We have selected four representative Q&A sessions during the live broadcast，presented to everyone。

Host Ren Guocai, guest Wang Jieping

Highlights of live conversation

From sightseeing tour to scene tour, 188bet travel in four steps

Ren Guocai: President Wang，You entered the 188bet front in 1992，It’s been 32 years now，In your eyes，Wuxi 188bet development can be roughly divided into several stages，Are there any landmark events or projects in each stage?？

Wang Jieping: As a 188bet person，very passionate about 188bet。It is a natural resource endowment、Very rich cultural heritage、Unique city，It was rated as one of the top ten tourist cities in China in the 1960s and 1970s。90s，We are also among the first batch of national resorts in the country。

Later，As people’s consumption shifts from sightseeing to leisure vacation，Our 188bet projects are also iteratively upgraded，And become an industry-leading product。2005，Wuxi Municipal Government proposes a 188bet city strategy，Make the entire city a tourist destination，This was definitely a pioneering work at the time。

Until now，188bet enters the era of urban roaming，Every space becomes a space shared with foreign tourists，Tourists’ needs have evolved from viewing scenery to experiencing scenes，For the city，The first task is to create a life scene，Including wet market、Community、Complex、Open parks, etc.。

Culture is the soul、Technology empowerment，Scene is king、Life is the way！Using cultural creativity and modern scientific and technological means，Including the introduction of digital cultural 188bet、The Yuan Universe World and others will lead traditional offline scenes to meet the needs of tourists who want to experience the city in depth。

In the scene era，Consumers have changed。Young people have become the main consumers，They pursue personalization、Good quality、Fashionable，How do traditional business formats respond to changes in consumer groups？Integrating culture and 188bet、Sports and Travel Integration、Educational integration，Plus technology empowerment，Reform the entire 188bet supply side，Increase environmental comfort during the process、Transportation convenience。

No matter whether the scenic spot is 5A or 4A，The key is to make tourists happy、Like。No matter whether the hotel is five-star or four-star，The key is to make tourists satisfied and happy。Because the competition in tourist cities is very fierce now，We must show our own personality and characteristics，Make it a 188bet that you still want to come to or don’t want to leave after you come。

Overall，Wuxi 188bet development can be divided into four stages，The first is the product era，Beautiful view of Lake Etai、Lingshan scenic spot is the core，Have done a lot of product innovation。The second is the industrial era，Travel+，+Travel，From sightseeing to leisure vacation。The third is the urban era，Make the entire city a destination。The fourth stage enters the scene era，Panorama Travel，Global leisure，Full-time vacation，Tell the story of Wuxi in a scene-based manner，Immersive experience“tin-style life”。

For a tourist 188bet to stand out from the crowd, it is crucial to show off its characteristics

Ren Guocai: Just now you mentioned from Zibo Barbecue to Tianshui Malatang，From Harbin Ice and Snow to Rongjiang Village BA，From Hongyadong in Chongqing to Wukang Road in Shanghai, etc.，Tourist cities are using various methods to get out of the circle。Cultural 188bet in many places、The publicity department is also racking its brains，Want to create the next Internet celebrity city。Some experts think this is normal、Benign phenomenon，Everyone PKs with each other to compete for consumers，Attract everyone’s attention，Some people think this is a kind of hype，You shouldn’t follow the trend blindly，What do you think of the phenomenon of cities competing to get out of the circle？

Wang Jieping: I don’t like to mention internet celebrity cities，The 188bet needs to grow red——Long-lasting attraction and charm。I saw many cities，Including Hangzhou、Nanjing、Suzhou, etc.，It doesn’t get hot by punching in，Rely on the 188bet’s own character and charm。Good foundation，I want to truly get out of the circle during the process——Then you must prepare your own paper，Don’t copy other people’s stuff。Make your own paper、Show off your own characteristics。The homogenization phenomenon in cities is very serious now。A look at urban construction，Flowers、Two major elements of the square are essential，Concert、Marathons abound。Urban construction cannot lose its essence、Something really attractive。

I provide four ideas to highlight the characteristics of the 188bet.

First, activate local intangible 188bet heritage，Intangible 188bet heritage should not be placed only in exhibition halls，Not just for performances，But see people, things, and life，Need activation in life。Second，Scenes to create an immersive experience。Get the interests and consumption needs of young consumers，Create fashion、Vibrant scene。

Third, provide a wealth of business formats.With“Cultural 188bet+”Activate more needs。For example“Cultural 188bet + Sports”，Wuxi Marathon has become one of the best marathons in China；“Cultural 188bet + Research”，Like Yangzhou Grand Canal Museum、Nanjing Museum，Launched very good research products in the Yangtze River Delta region，Highlight the characteristics of each city。

Fourth, improve the urban 188bet service system.The degree of urban modernization is very high，But for tourists，He needs real convenience。Tourist cities often do a lot of smart 188bet promotion，But it is rarely transformed into real convenience in the hands of consumers。

Young consumers are the main force in urban 188bet，They should be asked to speak for the city，Provides sufficient emotional value，Let them resonate with their favorite city。At the same time, make good use of social media，Including Xiaohongshu、Douyin、Travel experts on Toutiao and other platforms，They themselves enjoy the beauty of traveling，Let more people enjoy the happiness brought by traveling。

Is there a shortcut to getting out of the 188bet? It’s up to the market to have the final say

Ren Guocai: There are many ways for cities to get out of the circle，Some rely on personal IP，For example, the director of an Internet celebrity leaves the circle；Some rely on internet celebrity projects，For example, the loneliest library in Qinhuangdao、Ulan County Sky Realm；Some of them get out of the circle through competitions，For example, Rongjiang Village BA、Gobi Cross Country Challenge, etc.。President Wang，Combined with your practice in 188bet，Do you think there is a certain methodology or shortcut for cities to get out of the circle？

Wang Jieping: I think there is no shortcut，We still have to follow the market，Study the laws of development、188bet the needs of consumers。First, we must promote our urban personality and interpret our lifestyle.

Second, find the right spokesperson.Use social media well，Let consumers speak for urban 188bet，Marketing 188bet City。Internet celebrities are also an important force in publicity and promotion，Because there are consumers behind them，Have appeal in the market。To attract these internet celebrities、Big Vs go to the local area more，Tell me about the destination in their eyes，Produce quality content，Attract tourists’ attention。But be careful not to let the expert speak too well，Poor tourist experience has negative effects。

The third is to carry 188bet special activities.Life lies in movement，Money lies in the flow，Travel is all about activities，Emotion lies in interaction。The mode of activity must be industrial integration。For example, a concert，Now some young people can spend 10,000 yuan to go to a concert。Such as sports events，Tourists come to 188bet to participate in the marathon，Running among the most beautiful mountains and rivers，Sakura Avenue has also been added this year，Taste 188bet Xiao Long Bao，The combination punch effect is formed。

The fourth focus on emotional value，Improve service quality，Friendly cities are the best marketing。“188bet is full of warmth and water”,We need to calm down，We must endure loneliness and create unique products。Like the cultural courtyards that are now dotted all over the streets and alleys in 188bet，There are various exquisite scenes in these courtyards，Young people have become very fond of clocking in、Place of consumption。

If 188bet want to develop the night economy, 188bet must have a good combination of skills!

A question from a netizen: 188bet tourist city did it earlier，The development of a city’s nighttime economy is very important。On the development of 188bet night economy and the creation of night tour products，What do you want to share with netizens？

Wang Jieping: The topic of night economy was discussed earlier，Also popular。188bet started the night economy very early，Exhibits several characteristics。

The product needs to be iterated。188bet’s night economy first started in the historical and cultural district——Nanchang Street，Utilize natural ecological resources and living space to develop night-time economy，Becomes the first night tour scene in 188bet，Afterwards, some scenic spots iteratively upgraded the original product scenes。During the Sakura Festival，There is morning in Yuantouzhu、noon、Twilight、Scenery of cherry blossom viewing at four o’clock at night，Very popular。

The scene is brought to 188bet.Create a night life scene carefully，Like Nianhua Bay，His life has a theme、Content，It was rated as a national demonstration site for night 188bet consumption when it was built，Still very popular now，It has scenes，Content。A way of life that can be shared。

Culture comes to bless 188bet.Cultural elements of 188bet、Literary and artistic groups play a great role in enriching night life，This is very important，188bet Grand Theater、Opera House or even Theater、Libraries play a role in the night economy，Attract tourists to watch a play at the theater during their evening outing、Go to the bookstore and read a book。

Centralization of resources.188bet has created several unique food gathering areas，Hubin Road Commercial Street、Xinan Mansion, etc.，There are some time-honored delicacies that are well received by tourists。Large-scale commercial complexes are becoming gourmet、Scenic spots tend to develop，It has become a new type of scenic spot，includes convergence、Vientiane City、Coast City, etc.，It is a gathering area for people’s consumption、Life Complex。The most important thing for a city to develop its nighttime economy is to interpret its own lifestyle。Like Xi'an、Changsha、The popularity of nightlife in Chengdu，Reflects the attraction of local people’s nighttime lifestyle to tourists。Scene is king，Culture is the way，We must create product and service scenarios，At the same time, make good use of social media marketing。

Tourist city out of the circle，Don’t just look at the number of visitors，I often say to pursue two numbers，First, the average length of stay，It is very important not to stay overnight，The second is per capita expenditure，Consumption demand has a downward trend in the economic downturn，Through the improvement of nightlife and 188bet elements、Package，Can tourists extend their stay in the destination city、Increase per capita consumption，This is very important。